10.10.2014

Horsing around with big lights for an ad campaign. Outside in the real world.


This is Dr. Cunningham, oral surgeon and world class rodeo rider. We did an ad campaign for one of Austin's premier oral surgery practices two years ago and he was one of our twelve individual subjects. The whole idea for the marketing campaign was to give a personal face to the doctors in the practice. Each doctor was photographed in a way that told a short story about his "other" life.

Ben and I loaded up the old Honda Element and drove out to a ranch to make the image above. We used a large, battery powered flash (Profoto) firing into a large soft box. It was a windy day so we anchored the light and modifier with two 30 pound sand bags as well as with the weight of the flash battery/generator. Sand bags are wonderful but often overlooked accessories. It's rare for them to become obsolete....

We used the soft box as close was we could to the subjects so the fall off would be quicker toward the back of the frame in shadow. Our only challenge, beyond anchoring the large soft box, was to position the horse correctly. Once we got everyone in the right place we shot twenty shots or so shots and headed back towards town.